Go back to Client Resources.
Wedding Photography Trends
With the induction of the latest in digital photography, wedding photography is a constant evolving
field that today’s photographer requires artistic talent, vision, and highly technical expertise in his / hers equipment.
In the past wedding photography was to a certain extent limited to stiff posses without much regard for
the underlying story, emotion and romance. Although the traditional photographer would attempt
to capture romance and emotion, it was never at the forefront of his/hers agenda.
The behind the scene events of the wedding day were almost never captured.
Although there is still a tremendous segment of the wedding industry that still practices traditional photography
with its preplanned poses, and traditional coverage. The young modern wedding couple expects a more
contemporary approach to their wedding day, which still includes a flare of traditional wedding photography.
Wedding photojournalism has been in style for the past decade. The fundamental idea behind it has been the
capture of the wedding events without any direction from the wedding photographer, to a certain extent.
The photographer is there to capture the true essence of the wedding day. As a result of this realistic
approach the photographs are a true representation of the wedding day in its entirety. True wedding photojournalists
will be totally opposed to posing any wedding related event. If the moment does not happen during the wedding it won’t be
recorded. This includes family group portraits as well.
Many photographers today offer a fusion approach to wedding photography, usually a combination of styles, traditional
and journalistic wedding coverage. In this approach the photographer focuses on documenting the wedding day
as a photo journalist but the coverage also includes a session with the couple for formal posed or semi-posed
photographs and also family group photos.
The latest trend in wedding photography is geared toward a more fashionable approach. Inspired by
today’s high-end fashion magazines such as Vogue, Elle, InStyle, Cosmopolitan, Glamour, GQ and modern
wedding magazines. The wedding photographer today seeks to make the couple’s fantasies a reality. In the
fashion wedding photography approach, the goal of the photographer is to make the wedding couple look their best.
Their romantic interaction is glamorized to its utmost expression. The young everyday couple becomes like wedding
celebrities for their day.
Attention to detail is required to achieve this perfect look. This approach requires a great deal of artistic
talent behind the camera as well as great image editing skills to produce a unique artistic photograph.
Which style is best, that is for you to decide. In my personal experience a large segment of the wedding
couples I interact with want to capture the reality, details and romance of the wedding day but at the same
time they want the traditional posed family and bridal portraits.
When it’s time to make a decision regarding a
wedding photographer look closely to the photographer’s portfolio and see how it agrees with your
visions on how your wedding day should be photographed.
Christos
